Mar 3, 2010

THE HUMAN TOUCH RULES


“Anything that hints of the hand is selling,” according to David Alhadeff from The Future Perfect in Brooklyn. “This is a time for a genuine connection to the objects in our lives,” said Chee Pearlman, a design consultant to The New York Times, last November.

Craft refers precisely to the human touch. People put the work of their hands towards making a product. This is a free territory of cultural expression where there is room to experiment and make mistakes. It is also the space for innovation. Together with design, craft creates a continuum between high and low tech, traditional and industrial, north and south and even south to south.

“Looking like you spent a lot of money now just seems hopelessly insensitive and as if the person wearing it has no idea what is going on in the world. The whole concept of cutting-edge fashion is that you are in tune to, even ahead of what is going on in society.” David Wolfe, Creative Director of the Doneger Group.

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