Everything is smaller now: less products, fewer stores, lower prices, smaller series. “I think the world needs a bit of stability when it comes to luxury. Less is definitely going to be more and the quality of less is more important than value of it,” says Alexander Mcqueen in Elle Decoration September, 2009.
According to the designer Isabel Toledo: “Craft takes time, and therefore it is luxury,” she said to Time Magazine last September. “You cannot do an amazingly well-made garment without taking time; not just the time it takes to make something but also the time it took the maker to come up with the idea. That is all luxury, and that has been lost because we’re trying to make things faster and faster, cheaper and cheaper. This is why home-sewing will bring back the love of crafts and knowledge of good quality and luxury.”
A new way of approaching consumerism is through scarcity, a concept that has become rare in recent times where we have been ruled by abundance. With lowering inventories and re-designed companies came an emphasis on what is precious, unique, and scarce. This is evident in the revival of nesting with a bigger emphasis in the homey, intimate, quiet, simple and slow. Entertaining at home is very chic now!
“Luxury today is much more private. It’s about the knowledge and understanding of a product, authenticity and personal attitude,” Bill Amberg, leather designer.
“The pie is smaller and fewer people have access to it,” Concetta Lanciaux from Strategy Luxury Advisors.
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