Apr 2, 2010

Christina Nicholson, Director of Sustainability for William Sonoma Group talks about Wood










Q: Why do you think there such revival for everything ethical now?
A: I think people are looking for unique and authentic vs. mass produced and cheap.  People are seeking a deeper connection to the world and people around them.





Q: Can you visualize 2010 in a color palette? A texture?A word or several?
A: Without editing or thinking about it too much a warm color palette comes to mind – rich oranges and golden yellows.  Earthy textures like corn husks and pumpkin skins come to mind.  A campfire also comes to mind.  Words like warm, connected, bright, illuminating, and rich with love and friendship come to mind.









Q: Why has the sustainability conversation started with wood?
A: Forests and wood are very important natural resources for humans and non-humans.  Seeing what has been done to the rainforests to make way for plantations, grazing lands, and lumber is visually compelling and evokes an emotional response.  We know that deforestation also contributes to climate change – another motivating factor that elicits action.




Q: How can wood be sustainable?
A: Using Forest Stewardship Council (FSC) Certified wood and reclaimed wood are a big step in the right direction. 


Q: What should an artisan do to shift towards certified sustainable wood?
A: Anytime an artisan uses non-virgin wood for the products they make is a big step in the right direction. 

Wood products by Kirah Design: www.kirahdesign.com

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